Friday, March 29, 2013
Global is a Canadian television network, the second most watched network in the country behind market leader CTV. Last month, on February 20, it launched a new graphics package, created by BDA Creative in London.
BDA took "big, friendly and bold" as the brand position and developed a bright, colourful and fluid package built around the network's versatile cursor mark. The typography uses good ol' Gotham, often blown up to take over the entire screen.
Friday, October 5, 2012
The Russian music channel Muz-TV was relaunched in September as "Yu", a general youth channel: It was reported here back in August, but at the time there was little more than a low-resolution version of the logo available. Since then, it has been revealed that the on-air graphics were created by BDA Creative in London. Brand consultancy Komandor Brains & Brands handled strategy.
Tuesday, September 18, 2012
CTC is one of the largest TV networks in Russia, and the most-watched network that isn't owned by the state. This month, on September 15, it launched a new on-screen look along with a completely new logo for the first time in over a decade.
The London office of BDA Creative finalised the new look. The colourful on-air package is said to be built around the tagline "the power of light". Yellow, which has previously been the network's signature colour, is still heavily featured, but is complemented with a full range of bright colours.