Wednesday, November 21, 2012
New logo: Yaroslavl Coast
Yaroslavl Coast (Ярославское взморье in Russian) is a government project to establish a lakeside resort by the Rybinsk Reservoir north of Moscow.
Its visual identity was developed by Art. Lebedev Studio and features a symbol inspired by topographical maps and natural motifs, like tree rings and seashell patterns. The primary version of the logo comes in multiple colours; there are also colour-coded version for different divisions within the project.
As is the custom at Art. Lebedev Studio, an insanely detailed documentation of the design process is available on the studio's website.
Art. Lebedev Studio
Art. Lebedev Studio process