Friday, November 23, 2012

New logo: Agricola


Agricola is a Romanian meat company, one of the largest producers of poultry in the country. It recently received a complete design overhaul, created by the Romanian brand consultancy BrandTailors. This was announced on September 17 this year.

To differentiate the company's corporate profile and consumer brands, the company has separated the design of its corporate brand and its consumer brand. Until now, they had used the same logo for everything.

The corporate symbol is inspired by the Pietroasele Treasure, a treasure of gold objects that now resides at the National Museum of Romanian History in Bucharest. It should represent the company's "pioneerdom, continuity and longevity". A real life version of the logo has been created and placed outside Agricola's headquarters.

The new product logo is a lime leaf that resembles a heart with a drop of dew. It should convey freshness, an its sometimes accompanied by the slogan "Heart of Freshness". The packaging is using an image of a farm and product windows where applicable.

Plenty of images and a long process video below:

New product logo.

Previous logo.



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Agricola press release
BrandTailors case study
Economica

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