Jebel Ali International Hotels operates several luxury hotels in Dubai. Yesterday, October 1, it changed its named to "JA Resorts & Hotels". The new corporate identity was developed by Interbrand.
"The new identity ensures a consistent and engaging brand that will enhance the group’s presence overseas as they look to expand into international markets. Interbrand, the highly acclaimed branding agency were appointed to assist with the project, accurately identifying what the group stood for and re-aligning their brand vision, mission and values in keeping with the new brand promise." - Press release
JA Resorts & Hotels
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