Back in September, this blog reported on the substantial relaunch of two national TV channels in France, now called D8 and D17 and owned by Canal+. The agencies behind that redesign are Flab Prod in Paris and Troika Design Group in Los Angeles. Neville Brody's Research Studios were also involved. Troika has posted two extensive case studies of their work, part of which are is republished below.
D8 is billed as the new major entertainment channel which is reflected in the on-air graphics that feature "rich, 3D graphic environments to give a premium, high-quality aesthetic". This particularly evident in the break bumpers that feature a large D8 logo in French landscapes. Troika also developed graphics for D8's news programme.
|D8 stationery, published by Research Studios Paris.|
For the youth/music channel D17, Troika aimed at the target audience with lifestyle and fashion still photography. Aside from the logo, D17 graphics are two-dimensional, using "jump cut" editing. This contrasts D8's fluid 3D world. The photos were taken around Los Angeles by Troika.
Troika D8 (archive)
Troika D17 (archive)