Thursday, September 20, 2012

New logo: Senseo


Senseo is a coffee pod system owned by two Dutch companies, appliances producer Philips and the previously Sara Lee-owned coffee maker Douwe Egberts. Recently, Senseo has started rolling out a new visual identity, partly coinciding with the launched of a new coffee maker called Senseo Twist.

The awful typography used up until now has been replaced by a swirly wordmark. The generic coffee imagery from the previous packaging is being abandoned in favour of a simple elegant solution where the logo is placed on a colour-coded circle with concentric circles radiating from it.


Previous logo.


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Previous packaging.


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New packaging.







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Senseo UK
Actulogo
Voerblog
Facebook album from Senseo France

3 comments:

  1. Actually, Sara Lee has spun off its coffee division as "DE Master Blenders 1756 NV" and DE Master Blenders purchased Philips' stake in Senseo.

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