Wednesday, August 29, 2012

New logos: RTL5 and RTL8


RTL5 and RTL8 are two TV channels from the Netherlands' largest commercial broadcaster, RTL Nederland. On Monday, August 27, they both launched new looks for the autumn season.

The group also owns RTL4 and RTL7, and since 2005 they have all used logos created from the same template. RTL7 diverted from this standard when it introduced a new logo in 2010, and this rebrand means all four channels have unique logo designs once again.

To create distinctive identities, RTL hired two different agencies. RTL5 was remade by Grump who turned the number five into a "character" that gets incorporated into programmes. The female-leaning RTL8 was rebranded by Terra Lemon, and the channel's managing director describes the new look as "robust, modern, dynamic and fresh".


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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

A montage of the new RTL5 graphics
A montage of the new RTL8 graphics

RTL Group news (archive)
RTL5 press (archive)
RTL8 press (archive)

3 comments:

  1. The new RTL 5 logo is really horrible, the font choice is really misplaced and its not a whole.

    btw scaled down on tv it isn't even readable.

    ReplyDelete
  2. even north korean tv rebranded itself:
    http://sat-charts.eu/artykul,1141,Polnocnokoreanska-telewizja-odswieza-wizerunek-(foto).html (text in polish)

    ReplyDelete
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