Sony Six is a new sports channel launched on April 7 this year by Sony's Indian TV network arm. The on-air graphics were created by Australian motion studio Ink Project, who unveiled their work last month. The brand brief was to challenge the existing Indian sports channels and be more youthful and unconventional.
The logo is yet another iteration of the Sony Entertainment Television logo, originally designed by Chermayeff & Geismar. Ink Project turned this logo into a sporty cube, a versatile device that can be seen in all on-air applications.
|Sony Six logo.|
|The 3D cube.|
"The Sony Six Cube is a dynamic, ever-changing, adaptive brand device. Cube delivers extreme flexibility, able to host any sport, any athlete and any arena. It provides a transforming, futuristic platform for the action to take place. Cube moves the viewer from one place to the next. As Cube rotates and transforms, we’re repeatedly delivered into a new sporting experience.
Cube gives the brand a functional, flexible device that ties all activity together. Fresh, new and own-able, Cube has been designed to allow the seamless integration of content with the logo resolve and aspects of the logo animation become an integral part of the channel packaging. The Sony Six logo has meaning and purpose." - Ink Project
Ink Project (archive)