Following Monday's post on Hungary's national broadcaster MTVA, we move on to its Lithuanian counterpart LRT, which also launched a new identity for the Olympics in late July.
The rebrand reinforces LRT's corporate presence by renaming its services and abolishing the separate brands for radio and TV. The TV channels, previously called LTV, LTV 2 and LTV World, are now known as LRT Televizja, LRT Kultūra and LRT Lituanica, respectively.
The new identity system is based a "dynamic cube" logo. The TV and radio channels use derivations of this logo with different signature colours.