Tuesday, August 28, 2012

New logo: George Washington University


George Washington University is a private university in Washington, D.C., founded in 1821 and bearing the name of the first American president since 1904. This weekend, on August 26, it revealed a new visual identity.

The primary version of the new logo is a stacked sans serif wordmark in the university's colors. It can be used with a digital portrait of Washington, created by John McGlasson, the university's assistant director of visual design, based on a famous sculpture of the president by Jean-Antoine Houdon.

GW hired FutureBrand to oversee the identity design, while 160over90 designed new communication materials.

The previous logo was troublesome in a digital environment, and was also applied inconsistently. This exercise is aimed at uniting and tightening the university's visual identity.

Previous logo.

Primary logo.

Monogram.

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Stacked version.

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A summary of all identity elements.

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Liberator and Hoefler Swash are used typefaces for typographic headlines.

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1 comment:

  1. Hail to the Buff & Blue - Go GW!

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