Tuesday, August 28, 2012

New logo: Energy Australia


Last year, the Australian gas and electricity company TRUEnergy acquired state-owned EnergyAustralia's retail business, including its name. As a result, the remaining electricity grid operations were renamed Ausgrid.

Recently, TRUEnergy announced that it would adopt the EnergyAustralia name and unveiled a new corporate identity. The new symbol is a glowing E, that should perhaps remind us of a compact flourescent.

Previous TRUEnergy logo.

Previous EnergyAustralia logo.




Mumbrella
Rebrand page

3 comments:

  1. That new logo resembles logo from E.Tel Mobile Phone company in Sydney.

    ReplyDelete
  2. isn't that the zero emissions logo Nissan uses on the Leaf car? or is it a generic symbol these days?
    http://autopowertech.nkl.org.uk/2011/03/18/zero-emission-just-isnt-the-right-definition/

    ReplyDelete