Monday, June 4, 2012

New logo: Russ Outdoor


News Outdoor is the largest outdoor advertising company in Russia, taking its name from News Corporation, who onwed a majority stake until last year. As a result, it had to change its name, and on Friday, June 1, the company became Russ Outdoor.

Other than the namechange, the company strived not to change too much, keeping both the color blue. The new symbol is also somewhat spherical, much like its predecessor. The typeface has received a cosmetic update.

Previous logo.
Russ Outdoor (archive)
Lenta

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