Tuesday, June 26, 2012

New logo: May


May Company (Компания «Май» in Russian) calls itself "Russia’s leading tea and coffee producer" and sells tea under the brands Maisky and Lisma. This month, on June 15, it unveiled a new corporate identity, created by Direct Design Visual Branding, a Russian branding agency. The company celebrated its 20th anniversary last year, and the new look should reflect that by symbolizing "maturity, brightness, vitality, simplicity and stability".

The logo combines custom-made letters for the word Май with an emphasized breve (the little wedge over the letter Й), representing "optimism and a postive attitude". The breve changes color depending on division, with burgundy used in the corporate logo. The logos are supported by a graphic device with ribbons in the colors of the company divisions.

Previous logo.

The previous logo had only been used for a few years and was an update of an earlier logo.

An earlier logo.


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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

May press release
May blog
Sostav.ru

3 comments:

  1. hey nice blog with nice pic s of branding source .
    thanks for sharing.

    ReplyDelete
  2. Fantastic! This new logo of MAU is superb!! its nice and simple logo design.

    ReplyDelete