Monday, May 14, 2012

New logo: Nelco


Nelco is an Indian company that manufactures different sorts of technology solutions for businesses and governments. It is part of the major Indian conglomerate Tata. At the beginning of this month it announced a new corporate identity.

"The new Nelco visual identity, ‘open circle’, represents the company’s new brand positioning of helping its clients ‘unlock potential’. Re-invigorated and rebranded, the new look of Nelco symbolises the company’s new corporate identity and the refurbishment of its brand, with an aim to stir up its market presence." - Press release
Previous logo.

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