Friday, May 11, 2012

Logo round-up: April 2012


April was a somewhat slow month for new logos, and most rebrand blogs seemed to play catchup with the much more active month of March. Still, there were about two dozen rebrands in April that qualified for this roundup.


BeckersBeckers
Beckers
Swedish paint maker
Created by: BVD
Launched: Early April
The Branding Source


Palma de Mallorca
Palma de Mallorca
Created by: The Atomic Idea
Revealed: April 4
Press release (archive)
Logos pdf (archive)
Project document (archive)
Pienso Logo Existo


Tesco Everyday Value
Tesco Everyday Value
Tesco's low-priced private label range has a new name.

Destination AmericaDestination America
Destination America
The eco-friendly network Planet Green gets overhauled.
Revealed: April 4
Due to launch on May 28
The Branding Source

NovosibirskayaNovosibirskaya
Novosibirskaya
A Russian chocolate factory.
The Branding Source

Rock FM
Rock FM
A Spanish radio network
Created by: Coleman CBX
Coleman CBX (archive)
Pienso Logo Existo

ActimelActimel
Actimel
A "probiotic" yogurt drink
Created by: Dragon Rouge (London)
The Branding Source

KODAKODA
KODA
Denmark's copyright collection society for songwriters, composers and publishers
Created by: Kontrapunkt
Launched: April 12
The Branding Source

BindassBindass
Bindass
A Hindi youth TV channel
Created by: Taproot India
Revealed: April
Launched: April 16
The Branding Source

MohawkMohawk
Mohawk
Maker of fine papers
Created by: Pentagram
Launched: April 16
Brand New
Pentagram (archive)
Mohawk 1 (archive)
Mohawk 2 (archive)

EastLinkEastLink
EastLink
A Canadian cable company
Created by: Revolve
Revealed and launched: April 16
Press release (archive)
The Branding Source

Luxembourg Philharmonic OrchestraLuxembourg Philharmonic Orchestra
Luxembourg Philharmonic Orchestra
Created by: Pentagram (Berlin)
Launched: April 2012
Pentagram (archive)
The Branding Source

XO CommunicationsXO Communications
XO Communications
An American telecommunications services provider
Revealed and launched: April 16
XO press release (archive)
XO brand story (archive)
Brand New

BahriBahri
Bahri
A Saudi Arabian shipping company, previously the National Shipping Company of Saudi Arabia.
Created by: The Brand Union
Launched: Mid-April
The Branding Source

?eská televize?eská televize
Česká televize
The public broadcaster for the Czech Republic
Created by: Studio Najbrt
Revealed: April 19
Launches in September?
The Branding Source

Westdeutscher RundfunkWestdeutscher Rundfunk
Westdeutscher Rundfunk
Design Tagebuch

Basque Nationalist PartyBasque Nationalist Party
Basque Nationalist Party
A Spanish regional political party
Created by: Publis
Pienso Logo Existo

Pripps BlåPripps Blå
Pripps Blå
Sweden's largest beer brand
Created by: Nine
The Branding Source

CarullaCarulla
Carulla
A Colombian supermarket chain
Created by: Smartbrands
Revealed: April
Launched: April 27
The Branding Source

VisitaVisita
Visita
A Swedish employers' organisation
Created by: Innovaform
The Branding Source

ValiantValiant
Valiant
A comic book publisher
Revealed: April 23
Created by: Rian Hughes
Valiant press release (archive)
Brand New

MildaMilda
Milda
A Swedish margarine brand
The Branding Source

Tagesschau24Tagesschau24
Tagesschau24
German news channel, previously known as EinsExtra.
Revealed: Late April
Launched: May 1

E! EntertainmentE! Entertainment
E! Entertainment
An American cable TV channel
Revealed: April 30
Launches: July 9
The Branding Source


Katara Hospitality
Katara Hospitality
A Qatari hotel group
Created by: Lambie-Nairn
Launched: Late April
The Branding Source

4 comments:

  1. You forget the new logo for the Spanish classic rock radio network ROCK FM, formerly Rock&Gol focused in rock music and football matches.

    ReplyDelete
    Replies
    1. Thanks for pointing out that oversight! I've added Rock FM to the list.

      Delete
    2. The former logo is wrong. The former name of Rock FM is "Rock & Gol" and its logo is in a yellow font with the first o replaced by a CD and the second o by a football.

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    3. I got the "before" logo from this document on their website, which seemed official to me:

      http://www.rockfm.fm/especiales/TARIFAS_ROCKFM_2012.pdf

      Apparently they adopted the name "Rock FM" back in December, and used interim logos before adopting this one. I'll leave that space blank to avoid confusion.

      Delete