Tuesday, April 3, 2012

New logo: Prague Zoo


Prague Zoo, the zoo in the Czech capital, unveiled a new logo last weekend as it inaugurated the zoo's 81th season since its foundation in 1931. It was created by Chermayeff & Geismar in New York and features footprints of five animals: an amphibian, a reptile, a bird and two mammals - one carnivore and one herbivore.

Before lanching the pitch that led to Chermayeff & Geismar being commissioned, the zoo had tried to find a new logo through logo contests that generated unsatisfacory results.

The need to get a new logo arose from a legal dispute with the designer behind the previous logo. In the last few years, the zoo has used an interim logo.

Interim logo, used until now.

Zoo Praha
Font
E15 Strategie
IHNED.cz

1 comment:

  1. See the original logotype here (not the interim one): http://onlinerecenze.cz/images/products/original/zoo-praha-1303816369.jpg

    Its a shame to pick logotype this poor...

    ReplyDelete