Thursday, April 19, 2012

New logo: Fratelli Orsero


Fratelli Orsero (fratelli being Italian for "brothers") is a new Italian premium brand for fresh fruit, launched in January this year. It brings back the name of an old fruit business founded in the 1940s. The brand identity was developed by FutureBrand.

The family name should signal commitment to quality, while the retro logo, featuring a small van in black and gold, should remind us of its origins.

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Image and video hosting by TinyPic

Pubblicità Italia
Production Paradise
Corriereortofrutticolo
Press release (archive)

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