Thursday, April 26, 2012

New logo: Carulla


Carulla is a Colombian supermarket chain that traces its roots back 1905. Today it is a part of the Éxito group and includes about 76 supermarkets. At the beginning of this week Carulla announced a new visual identity which officially launches tomorrow, April 27, in twelve selected stores.

Carulla has traditionally used a green oval as its logo, although it was removed a couple of years ago. This redesign reinstates it and introduces a modern script wordmark, where the double-L has been turned into a smile.

The Colombian agency Smartbrands were behind the redesign. They wanted to emphasize Carulla's friendly attitude and captivate young audiences with a contemporary and attractive identity.

Previous logo.

The logo used before the one above.

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Logo development, dates are approximate.

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Grupo Éxito (archive)
Smartbrands (archive)
Dinero.com
Portafolio.co

4 comments:

  1. Copy!!! http://www.publimetro.co/lo-ultimo/polemica-por-el-nuevo-logo-de-carulla/lmkleb!Z0deb8mV6pcCE/

    ReplyDelete
  2. Unmaker!!!....go to the eye doctor!! and do something with your brain!!

    ReplyDelete
  3. I feel great and the new logo is well on its way to the green or environmental movement, from my point of view.

    ReplyDelete
  4. Wonderful commissioning of a new image, green is cooler and is associated with wave ecological well for that bet

    ReplyDelete