Albert Heijn To Go is a Dutch chain of convenience stores, a concept within Albert Heijn, a major supermarket chains in the Netherlands. There are over 50 stores in the "to go" concept, mostly located at places where many people pass by, such as train stations.
In March, it premiered a new store design, aimed at enhancing convenince and speed for busy consumers. The new identity was created by the British agency Cada Design Group, who chose to focus on fun by bringing in a range of bright colours.
|A previous Albert Heijn To Go logo.|
"The new-look Albert Heijn to go focuses on immediate consumption, increasing the convenience aspect for the shopper on the go. To enhance this aspect, the store layout has also undergone a complete metamorphosis. The store feel has been energized by bringing in cheerful colors like magenta, orange, green and purple. Product packaging has also been reinvigorated and given a contemporary edge." - Press releaseThe first store with the new look opened on March 19 in Amsterdam.
|A stacked verion of the To Go logo.|
Ahold press release (archive)
Albert Hein press release (archive)