Tuesday, April 3, 2012
More on: SVT
About a month ago, the Swedish state broadcaster SVT introduced new looks across four of its TV channels. The new graphics packages were commissioned from the New York agency Trollbäck + Company. Last week, Trollbäck posted montages of their work for SVT1, SVT2 and Kunskapskanalen, and they provided enough visuals to warrant a new post.
SVT1 employs a full range of bright colours and a 3D version of its logo. The more serious and specialist SVT2 uses orange and blue, exploiting the curves in the two numeral. The docuentary and information channel Kunskapskanalen also uses a full colour range, but with less bright tones.