Tuesday, April 3, 2012

More on: SVT


About a month ago, the Swedish state broadcaster SVT introduced new looks across four of its TV channels. The new graphics packages were commissioned from the New York agency Trollbäck + Company. Last week, Trollbäck posted montages of their work for SVT1, SVT2 and Kunskapskanalen, and they provided enough visuals to warrant a new post.

SVT1 employs a full range of bright colours and a 3D version of its logo. The more serious and specialist SVT2 uses orange and blue, exploiting the curves in the two numeral. The docuentary and information channel Kunskapskanalen also uses a full colour range, but with less bright tones.



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4 comments:

  1. How about SVT1 HD and SVT2 HD?

    ReplyDelete
    Replies
    1. I'm reasonably certain the HD channels use the same graphics as the regular ones.

      Delete
  2. The channels might use the same logo but not the website: http://svt.se/2.152191/
    Also used by Telia for example: http://www.telia.se/privat/tv/kanalpaket/kanaler

    ReplyDelete
    Replies
    1. Ugh, those HD logos are horrible. But thanks for pointing them out to me anyway. Luckily, the HD logos will probably mostly be used online and in print when there is a need to distinguish the HD channels from the regular definition ones.

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