Friday, March 2, 2012

The new Universal Pictures intro premieres


Back in January, Universal Pictures announced that they were going to introduce a new opening logo. At the same time they released a static image of the new intro, saying that the full animation would first in front of The Lorax. That movie premieres today, March 2, and the the new animation became available on the Internet yesterday.

The new intro was created with Weta Digital, a visual effects studio based in New Zealand. Like previous anniversary intros, it starts with a rundown of previous studio logos. The new animation seems to start around Turkey, panning over the Mediterranean Sea before revealing the entire globe. Rather than appearing letter-by-letter as in previous intros, the new wordmark seems to be a more solid mesh, making it look a bit less impressive as it slowly moves into its position in front of the globe. The original score has been re-arranged by Brian Tyler, who has added a choir and more strings.



From Universal's press release:
For the new animated logo design, Universal teamed up with the Academy Award® winning visual effects artists at New Zealand-based Weta Digital to capture Universal’s vision for a contemporary logo that stayed true to the company’s legacy identity of a “global vision.” The visual dynamic of the new logo was inspired by satellite imagery that illustrated a view of the world on a clear night from space. Rather than focusing on the continents and physical boundaries that separate people, the new view is highlighted with tiny points of bright lights that pop across the globe symbolising the thousands of communities brought together by their shared love of film.

In combination with the animated logo, award-winning film composer Brian Tyler (The Fast and the Furious franchise) provided a new arrangement of Jerry Goldsmith’s classic score, which has accompanied the logo since 1997. The iconic theme of Goldsmith’s original composition remains, but the orchestration has been bolstered with a choir, new string parts and drum cadence utilising world percussion instruments.

“We wanted to utilise the classic melody that we all know and bring it into the 21st Century, while still being very respectful of what Jerry Goldsmith did originally,” said Tyler. “I wanted it to be a celebration of all the great movies Universal has done over the years— connecting the past to the present.”

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Previous logos, as they appear in the anniversary intro.

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