Monday, March 5, 2012
New look: DMAX
DMAX is a German free-to-air TV channel operated by Discovery Communications. Launched in 2006, it has established itself as channel with non-fiction programming for men. On February 29, it introduced a new on-air identity.
At the center of the package is a 3D rendering of the DMAX logo, through which images from programmes can be seen. New idents are based on a theme called "Creative Energy", with various creative renderings of the logo.
The new graphics were created as a collaboration between Discovery Networks in Germany and the European headquarters in London. DMC in Munich helped with off-air applications.
This is DMAX's third graphics package since it launched in September 2006. The original identity, including both the logo and graphics, were developed by the London agency Spin. The new replaced package was created by Bruce Dunlop & Associates and launched on December 15, 2008.
A compilation of the 2008 graphics can be seen below:
A few stills from the new package:
Press release (archive)
Press release pdf (archive)