Friday, March 2, 2012

New logo: Kunskapskanalen


Kunskapskanalen ("The Knowledge Channel" in English) is a Swedish television channel dedicated to educational and factual programming, operated by the state television broadcaster SVT and the educational broadcaster UR. As part of a relaunch of SVT's channels next week, Kunskapskanalen will introduce a new look with a new logo.

The previous logo had been used since the channel launched in September 2004. It was inspired the Swedish artist Oscar Reutersvärd who pioneered the art of impossible objects.

The outgoing logo.

An "impossible object" by Oscar Reutersvärd.

The new logo is a simple versatile shape resembling a stylized K. The shape can also be used as a graphic device.

Alternate logo.

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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Images provided by SVT.

2 comments:

  1. To make a design like this on a public service channel is an utter disgrace, to put red lump on all broadcasts!? Anyone involved should be permanently branded with this blob on their retina.

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  2. Who is behind this new identity? Trollbäck did this as well?

    ReplyDelete