Thursday, March 8, 2012

New logo: Kiev


Kiev, the capital city of Ukraine, has held a contest to select a new logo. After a public appeal, ten entries were selected and put up to an online vote between February 6 and March 6. The entry that got the most votes can bee seen above and features four blobs in different colours, all representing different aspects of the city:
  • A blue drop for the Dnieper River, which runs through the city
  • A green chestnut for Kiev's parks
  • A yellow dome for the temples
  • A red heart characterising Kiev as a city where there is love and goodness. It also resembles the wings of Michael the Archangel, who is depicted in the city's coat of arms.
Is also included a slogan, which translates as "The city where it all starts". The logo was created by the marketing company fedoriv.com and a design bureau called Karandash.

Unlike many other online logo contests, voters were treated with a large amount of images, explaining the logo and showing applications. You can still see them on the logo voting page at http://newlogo.kiev.ua/. The other entries, and a selection of images from the winner are presented below. A design process montage can be found here.


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Second place.

Third place.

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Fourth place.


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Fifth place.

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Sixth place.

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Seventh place.

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Eighth place.

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Ninth place.

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Tenth place.

Some identity application for the winning entry:

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Interfax
Svodka
V Gorode

3 comments:

  1. Replies
    1. It's a nice logo, a certainly the best of the ten suggestions. At the same time, it shows some typical traits of logos designed to win contests with online voting.

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  2. amazing job! all the applications of the branding working togther
    i :) it

    ReplyDelete