Tuesday, March 20, 2012

New logo: Even Hotels


Even Hotels is a new hotel brand with a focus on wellness from InterContinental Hotels Group (IHG), due to launch in the U.S. next year.

The logo above came with the announcement on February 28. There's not much information available about the logo, but the hotel concept is built on four "priority areas" (exercise, eat, work and rest), which might explain the four colored bars.

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Conceptual image.

IHG press release (archive)

2 comments:

  1. Beautiful, yet strange twist on the brand. Uneven?

    ReplyDelete
  2. more concept pictures at http://evenhotels.com/gallery

    ReplyDelete