As previously reported, Switzerland's national broadcaster SRG SSR is launching a brand refresh today, February 29, as it starts broadcasting six new high-definition channels.
While some divisions are simply upgrading their existing logos to the new corporate typeface, the changes will be more noticable for the French language division. The previously separate divisions for radio and television, Radio Suisse Romande (RSR) and Télévision Suisse Romande (TSR), have already merged to form Radio Télévision Suisse (RTS). Today, the RSR and TSR names were officially retired and replaced by RTS.
The TV channels, previously known as TSR 1 and TSR 2, have been renamed RTS Un and RTS Deux with completely new logos. The new marks are made up of ribbons that bend in the shape of the words "un" and "deux", which is French for "one" and "two".
The four radio networks - La 1ère, Espace 2, Couleur 3 and Option Musique - have either had their logos updated or completely redesigned, but will continue to have logos that are distinct from each other. Straight-forward marks have been created for RTS' website and two cross-platform brands for news and sports.
The new logos were reportedly created by RTS' in-house graphics studio. The RTS logo itself was created two years ago by Dunning Penney Jones as part of the rebrand of SRG SSR. The typeface was created by Dalton Maag.
The new logos were unveiled on February 28.
The last logos for TSR and RTR were both introduced in 2006. TSR launched its logo on both channels in January 2006. RSR followed with its last corporate logo in March the same year.
|TSR's last logo.|
|RSR's last logo.|
A short off-air recording has been uploaded to YouTube: