The U.S. satellite platform Dish Network recently introduced an updated logo as part of a major marketing effort. This includes a new innovative DVR box called "Hopper", that allows costumers to record programs that can later be watched on any TV set in the house through smaller boxes called "Joeys". To market the Hopper box, the company has introduced a red kangaroo mascot.
Dish's original logo has been further updated, making it less technology-oriented. The "orbit", the word "Network" has been dropped and what remains has been colored red. The website has also moved from dishnetwork.com to dish.com (a domain previously owned by Procter & Gamble, makers of Dawn dishwashing liquid).
The new logo was unveiled in January, perhaps at the Consumer Electronics Show in Las Vegas, and implemented later on.
|New Hopper logo.|