New look: Telediario

Telediario is the primary news programme from the Spanish state broadcaster Televisión Española (TVE). It has been on the air since 1957, and still maintains a leading position.

Last week, on January 14, TVE's news programmes finally made the switch to the widescreen format, which also meant new visual identities for Telediario and the other new programmes - La2Noticias, Los Desayunos and the regional news programmes.

Telediario's new look was created by the Spanish broadcast design agency Zeligstudio, who were also behind the previous design. The new look brings a coherent logo system with lettermarks for each programme. Intros and graphics are based around "aerodynamic" forms that create a world map.

Previous intro.

"The new identity creates distance from geometric shapes such as the square and moves towards more "organic" and aerodynamic forms, searching out parallelism with the continuity graphic developments. It has generated a system of signage that presents greater versatility and heightened three-dimensionality.

The headers are based on a sequence of shots showing an open space where the news items are generated, like a metaphor for today's information world. Each sequence is produced by a series of three-dimensional layers that "accumulate" forming shaped volumes with "architecturally" soft forms, organic, that convey a futuristic concept, global and technological, just like the news, like a wave emission.

In this new era, music evolves while maintaining some of the main features of their identity, enhancing the brand value.

The system of logos for TD, LD and La2N has been redesigned and is based on a common system of straight and curved forms that produce the typographies of each brand, which give coherence to all the signage."

- Zeligstudio

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