Thursday, January 5, 2012

New logo: Life OK


On December 18, India's Star network launched a new Hindi entertainment TV channel called Life OK. It replaced the company's youth channel, which was called Star One and closed down on December 15.

Compared to the channel it replaces, Life OK aims more widely at what is described as a "multilayered" urban and rural audience who are content with life, hence the name "Life OK". It will be somewhat more similar to the company's succesful Star Plus channel, and doesn't use the "Star" prefix as its aims to build an independent identity that doesn't portray it as spin-off from Star Plus.

To identify itself, the channel uses a few friendly figures in bright colors, and a matching wordmark.


Previous logo.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Press release 1 (archive)
Press release 2 (archive)
Campaign India
Indian Television

Update January 13: The new look was created by venturethree, who have provided more images.

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

1 comment:

  1. http://brandingsource.blogspot.com/2011/06/new-logo-odnoklassniki.html

    ReplyDelete