Friday, December 23, 2011

Olympic bid logo: Baku 2020


The parade of logos to represent the different bids for the Summer Olympics in 2020 continues. Tokyo was first, and the second bid to reveal its bid logo became Baku, the capital of Azerbaijan. This was done at a ceremony on December 21, featuring officials and "a spectacular flash-mob performed by more than 500 Baku youngsters".

At the same time, the bid's slogan, "Together We Can", was unveiled. The logo follows the same sentiment and is inspired by Azerbaijani carpets, where threads come together to form a fabric.
"We are extremely proud of our Bid logo, which is inspired by Azerbaijan’s world-famous carpets and in particular by how each individual thread is woven together with others to create something amazing, delightful, surprising and beautiful. The idea of intertwined and mutually empowering relationships are the very heart of Azeri history and culture. The logo is therefore full of Azeri meaning and provenance. It is not mere decoration, it is a graphical articulation of the Bid’s slogan, ‘Together we can’." - Bid CEO Konul Nurullayeva
The former Soviet republic did also bid for the 2016 Olympics, but didn't make past the application phase. Back then, the logo was inspired by petroglyphs found in the Gobustan National Park, a UNESCO heritage site found in Azerbaijan. Unless this bid is more successful and beats the likes of Tokyo, Madrid and Rome, we can hope the small but oil-rich nation bids again in four years, revealing another applicant logo.

The 2016 bid logo.

Image and video hosting by TinyPic
Unveiling ceremony.

The bid has published the following lengthy explanation of their logo, re-published here for posterity.
The Baku 2020 Bid logo is inspired by the world-famous Azerbaijani carpets.

In particular, the Bid logo’s design is inspired by how, in these spectacular and valuable works of art, each brightly coloured individual thread is woven together with others to create something amazing, delightful, surprising and beautiful.

The logo is not only a colourful representation of a carpet, the weave itself also subtly spells out Baku’s ‘dream date’ of 2020.

Finally, the Baku 2020 logo is a visual articulation of the central proposition of our Bid: bringing things together to create something much greater and more marvellous than simply the sum of their individual parts.

The Baku 2020 Bid is not just concerned about what the Olympic Movement can do for Baku and Azerbaijan; it also cares deeply about what Baku and Azerbaijan can in turn do for the Olympic Movement.

We believe there is a close synergy between us: that Baku can offer enormous benefits back to the Olympic Movement if it is granted the honour of hosting the Games in 2020.

This concept of ‘coming together’ is at the very heart of Azeri history and culture. The logo is therefore full of local meaning and provenance. It is not mere decoration, it is a graphical articulation of the Bid’s slogan – “Together we can”.

Each individual colourful thread contributes to making the whole weave stronger and more beautiful. Likewise, we believe that, with the Olympic Movement,
  • together we can develop, inspire and empower millions of young sportsmen and women;
  • together we can accelerate the development of team sports in Azerbaijan, as well as introduce new sports into the country, so benefitting young and old, men and women;
  • together we can spread the values of Olympism to a region of the world that will benefit enormously from these values, putting sport and its importance at the forefront of our society;
  • together we can nourish new dreams, new friendships and new understandings between competitors, spectators and people that will extend far beyond Azerbaijan and the Olympic Games themselves;
  • together we can host a fabulous Olympic and Paralympic Games.

Press release (archive)
A longer explanation of the logo (archive)
Inside the games
GamesBids

2 comments:

  1. Je n'ai pas vu tout de suite les deux "20" entrelacé ! J'aime beaucoup ce sens caché !

    ReplyDelete
  2. Wow, those look nice! I truly hope the next Olympics or those after will be there! I have very good impressions left from the Baku hotels.

    ReplyDelete