Thursday, December 8, 2011

New logo: Baltimor


Baltimor is a major Russian ketchup brand. Its name doesn't have anything to do with Baltimore, Maryland, rather it is an abbreviation of the Russian name for the Baltic Sea, Baltiyskoe More. The company was founded in 1995 in Saint Petersburg, located by the Baltic Sea.

Since 2009, it has been owned by Unilever. This autumn (August, according to the company, November, according to other sources), Baltimor launched a new visual identity and packaging design for its many varieties.

Unilever hired Anthem Worldwide to design the new packaging. The mediocre logo has been straightened up, giving it some premium value. An additional field with an eagle, a tomato and the year of establishment has been added. The packaging has been updated and harmonised to bring it up to today's design standards.

Previous logo.

Before.After.

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The product range includes varieties such as "Admiral", "Tatar", "tomato", "Lecho", "Gypsy", "Monarch", "Adjika", "Russian" and "Bulgarian" (not pictured).

Food & drink digital
Popsop

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