Wednesday, November 2, 2011

New logo: Wateen


Wateen Telecom, a Pakistani telecom company that began operations in 2007, launched a new corporate identity yesterday, November 1.
"The philosophy behind the new visual identity represents ‘freedom’, based on the unlimited possibilities offered by Wateen for its consumers to connect, share, exchange and communicate whatever they desire. The main concept for the design is to break free from all grids, rise above all constraints and simply explore the freedom provided through the internet." - Press release


I try to hold back the logo comparisons in these posts, but can't help mentioning that the new corporate identity for Wateen shares many similarities with the rebrand of the Thai mobile operator AIS about a month ago. It involved a strikingly similar symbol with a sphere and some lines that was also replaced by a green swirly shape.

Wateen's new website is filled with images where the swirly W-symbol is made up of different objects, as seen below.

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Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Image and video hosting by TinyPic

Wateen press release (archive)
The Express Tribune
Daily Times
Wateen What's New

3 comments:

  1. It is way too similar to Woolworths's logo IMO.

    http://2.bp.blogspot.com/_TsfCmKa2clA/TA76BUlwyhI/AAAAAAAAAIU/FqbxDkOfBiI/s320/woolworths_logo_detail.gif

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  2. http://www.windstream.com/

    ReplyDelete
  3. Paul Keijzer, CEO, Engage Human Resources, emphasize their contribution to developing HR in Pakistan. Following this, he announced the launch of HR Academy in Pakistan and its first Advanced Certification Program for HR professionals from January, 2009.

    ReplyDelete