Tuesday, November 22, 2011

New logo: Ludwigshafen


The city of Ludwigshafen am Rhein in south-western Germany, with about 165,000 inhabitants, unveiled a new logo yesterday, November 21. Featuring a blue winking emoticon, it was developed by a local agency called Cyperfection.

The logo is part of a new brand platform that relies on likeability and self-confidence. The logo itself was required to be modern, confident, inclusive, and functional. The symbol is not only a friendly emoticon, the blue colour represents the city's location on the Rhine, as well as the letters L and U, a common abbrevation of the city name.

This replaces and older logo featuring a coat of arms.


Previous logo.

Ludwigshafen
mrn-news.de
morgenweb.de

2 comments:

  1. ... a local agency called "cyperfection" ;)

    Many greetings from Ludwigshafen!

    Eva

    ReplyDelete
  2. Thanks Eva for stopping by and pointing out my spelling error '-) Corrected now.

    ReplyDelete