Wednesday, October 26, 2011

New logo: New Leaders


New Leaders for New Schools, is an American charitable organization that supports education by recruiting, training and coaching principals. Last week, on October 18, it introduced a new look has shortended its name to simply "New Leaders", which one assumes most people familiar with the organization called it anyway. The new identity was created by Chermayeff & Geismar, with strategic expertise from The Glover Park Group, and includes a new symbol with an upward-pointing arrow.
"Our new logo has an arrow pointing upward to very clearly represent the transformational effect we aim for leaders to have on underperforming schools and the lives of students who attend them. We remain committed to dramatic versus incremental change, and we are working to increase our impact on schools and students’ lives even further." - New Leaders
Interestingly, even though the mark was only launched last week, it is already featured in Chermayeff & Geismar's latest book, Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar, which drops on October 31.

Thanks to Richard Baird for the tip.

Previous logo.

The new symbol.

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Promotional gear.
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Visual language.

New Leaders
Chermayeff & Geismar
Facebook photo

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