On Tuesday, October 25, The Maldives Marketing and PR Corporation (MMPRC) unveiled a new logo to market the island nation to tourists. It features a swirl of animals that highlights the "unique natural characteristics" of the little country located in the Indian Ocean. It also introduces a new slogan, "Maldives – Always Natural".
The new identity was created by the tourism branding agency Quo Keen in Bangkok and London.
"We have created a brand that stands for the Maldivian people, for tourism and for all of industry. The slogan Always Natural talks to the people of the Maldives, to sustainability and to the ultimate tourism experience. The logo has been hand-crafted to define the natural elements of the country formed in a thumb print. - Quo Keen CEO David Keen in a press releaseAs is common these days, accusations of plagiarism were soon raised. Environmental advocacy group The Ocean Conservancy has a logo featuring a swirl of ocean animals that is a little bit too similar to the logo adopted by the Maldives. Officials are of course claiming that this is a coincidence.
The MMPRC claims the previous logo was 11 years old. It was a somewhat messy arrangement featuring a symbol made up of generic abstract tourism shapes (sun, water, palm tree) and a Miró-inspired wordmark.
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