Thursday, June 30, 2011

New logo: Kenya Power


Last week, on June 22, Kenya Power & Lighting Company (KPLC), the Kenyan electricity provider, was rebranded by shortening its name to Kenya Power and introducing a new corporate identity. The rebrand is part of a larger strategy which includes increasing population access to electricity and making the company better in all sorts of ways.

Ogilvy & Mather East Africa, McKinney Rogers Kenya, and SBO Research Kenya are credited with the rebrand work. The new logo combines corporate aesthetics with distinctly Kenyan features.

Previus KPLC logo.

Kenya Power press release
Business Daily Africa

6 comments:

  1. Horrible. I can't believe they paid for that.!

    ReplyDelete
  2. What a joke this brand is! The Scanad group in Kenya is a monopoly that doesn't serve the industry well.

    ReplyDelete
  3. Gradients... Really!!!!!

    ReplyDelete
  4. "new logo combines corporate aesthetics with distinctly Kenyan features" hiyo ni kusema nini... bure kabisa

    ReplyDelete
  5. I am not sure if at all the branding agencies in Kenya know what a brand is. No wonder big agencies could go for a competition of a logo advertised in a local daily newspaper. First and foremost, a serious agency will not go for that, no wonder this kind of "crude, unworthy and deceptive outcome". KPLC will really have a hard time marketing a crooked brand image

    ReplyDelete
  6. IWANT LOGO FOR POWER TECHNO SOLUTIONS

    ReplyDelete