Tuesday, May 24, 2011

New logo: Ministerstwo Gospodarki


The Polish Ministry of Economy, Ministerstwo Gospodarki, has a new visual identity, as revealed on May 19 at a press conference. It was created over several months by the Warsaw agency Mamastudio and employees of the ministry. It intends to give the ministry a more modern look which represents it better internationally.

The main colour is called steel, which stands for tradition, strength and seriousness, while the complementary green colour stands for modernity, innovation and renewable energy.

Previous logo.


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The previous fragmented identity of the left, the new unified one on the right.

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The main logo, before and after.

Ministerstwo Gospodarki
Marketing

2 comments:

  1. Not a bad redesign, except the body part of the new one looks a little bit off its axe, which is a little bit annoying.

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