Sunday, April 17, 2011

New logo: InterGlobe


InterGlobe is a Indian aviation and travel corporation with more than 8,500 employees. It owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor.

On Saturday, April 16, the company unveiled a new corporate identity. It is credited to London brand consultancy Circus and Mumbai design agency Grandmother India.

Previous logo.

The new logo contains a symbol with six spokes with different lengths and colours. The spokes can animate to change their length and position. The main Interglobe logo and the logos of its six corporate divisions all use different interations of the symbol. The position of the "axle" in the symbol does however not change.

The six spokes probably represents to company's six divisions (or 'verticals'). The changing and fluid nature of the symbol represents change and fluidity, and the unchanging center probably stands for stability and sticking to core values.


Division logos.

A document on the InterGlobe website offers the following explanation:
And it's time for us at InterGlobe to announce to the world what differentiates us. The most visible face of InterGlobe is its logo. Inspired by our multiplicity and dynamism, the logo reflects an alchemy of ideas and attributes. It expresses our three unchanging values despite our changing business contours. Six dynamic spokes of varying lengths and colors held together by an unchanging centre.

Application of the new identity in a document.


InterGlobe's unchanging promises (archive)
Business Standard
indianexpress.com
Yahoo! News Philippines

1 comment:

  1. "The most visible face of InterGlobe is its logo. Inspired by our multiplicity and dynamism, the logo reflects an alchemy of ideas and attributes. It expresses our three unchanging values despite our changing business contours. Six dynamic spokes of varying lengths and colors held together by an unchanging centre."

    Seriously? Logos should also make sense to other people, not only to company executives.

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