Tuesday, March 22, 2011
New logo: zdf.kultur
Germany has one of the strongest public broadcasting sectors in the world. Together, the public broadcasters ARD and ZDF broadcast over twenty television channels and over fifty radio channels. When they were about to start broadcasting digital television at the end of the 1990s, ARD and ZDF were allowed to start six new digital channels. ZDF rolled out the current affairs channel ZDFinfo, theatre channel ZDFtheaterkanal and documentary channel ZDFdoku. Lately, ZDF have overhauled their digital channels, starting with the documentary channel which became youth channel ZDFneo in November 2009. Next in line is the theatre channel which will be relaunched as the cultural channel ZDF.kultur on May 7.
Last week (March 14 or earlier), the logo and identity for the channel was presented to the media. The orange colour links back to ZDF's main channel, while the typeface gives the channel its own character. The on-air look has been created by the Munich broadcast design agency Luxlotusliner.
The previous logo for ZDFtheaterkanal was introduced in 2001 or 2002 and created from a generic logo template for ZDF channels and programmes.
Unfortunately, I don't have any more images at the moment, but you can catch a few glimpses in the links below.