Tuesday, April 14, 2015
Here's the logo round-up for March 2015. Although it brought about a few logo changes for some relatively significant companies. In general it seems those clients went after simplification, either through an evolutionary approach or by introducing something new but more simple.
Wednesday, April 8, 2015
American laser printer maker Lexmark introduced a new corporate identity yesterday. This is done in the hope that it will reflect Lexmark's development beyond printer manufacturing into other imaging solutions.
The old logo had been used since 1991, when Lexmark was formed as a spin-off from IBM. The new symbol evolves the diamond from the old logo into an aperture that 'opens up possibilities'. It is green, an approachable colour that represents sustainability.
Serbia's incumbent telco Telekom Srbija announced on Monday that it will unite its consumer communications under one brand, that of its mobile carrier MTS. At the same time it revealed a new visual identity for MTS.
The new symbol represents and idealised community, "formed around a strong centre that spreads and multiplies", as well as the MTS services that help communities thrive. In addition, it contains the slogan Tvoj svet ("Your World").
Tuesday, April 7, 2015
Showcase is a Canadian TV channel specialised in premium drama, both original and imported. It was launched twenty years ago, and last week it introduced a new look to celebrate that anniversary. Like all TV branding in Canada, everything was developed in-house by Shaw Media's Creative Agency.
The channel prides itself on innovative programming, which is summed up by the slogan "Beyond Ordinary". The new logo has some similarities with the one used when the channel launched and will together with the new graphics package "reflect the channel's big and dramatic sensibility". The logo is also shaped like a TV screen and some visually interesting dynamics are created by blowing it up to cover the entire screen.
Thursday, April 2, 2015
Brasseries Kronenbourg is France's largest brewery, tracing its history back to the year 1664, which also happens to be the name of one of its most famous brands. It has been a subsidiary of the Danish Carlsberg Group since 2008, which means it is also selling international Carlsberg brands in France. Yesterday, Brasseries Kronenbourg launched a new corporate identity which it will use in corporate communications. It was designed by Carré Noir, which has been the brewery's design agency for several years.
According to a press release, the new logo reaffirms Kronenbourg's identity as a French brewer with 350 years of history.
Friday, March 27, 2015
Two of the leading television networks in Abu Dhabi were rebranded over the weekend. They are both owned by Abu Dhabi Media, the media company of the Abu Dhabi government.
Having previously been gathered under the umbrella brand Abu Dhabi TV they will now market themselves under separate identities. The general entertainment channel Abu Dhabi Al Oula (Al Oula meaning "the First") will now be known as the Abu Dhabi Channel, and the educational, cultural and official channel Abu Dhabi Al Emarat simply becomes Al Emarat. The logos have also diverged into different styles. Media reports say the new look involved a team of 60 experts working over eight months.
Thursday, March 26, 2015
Hyatt Centric is a new hotel brand from Hyatt Hotels that will launch this summer in several U.S. cities. Its brand identity was developed by Lippincott, who have previously helped launch several other new Hyatt brands as part of a long-running partnership.
Hyatt Centric targets what the company calls "Modern Explorers", travellers looking for a cosmopolitan experience. The hotels will serve as a simple and welcoming launchpad for exploring the city. This is expressed through an eclectic visual style that uses both photography and drawings, the latter by the pen of illustrator Christoph Niemann. The pindrop C in the logo represents the hotel's goal to put its guest at the centre, one assumes both of their attention and in the city.