Sunday, July 5, 2015

From the year 2000: Pittard Sullivan redesigns The Daily Show

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Jon Stewart will soon leave The Daily Show after sixteen years in the hosting chair, which is a good reason to bring back an old piece of broadcast design once made for the programme. Back in April 2000, a little bit more than a year into Stewart's tenure at the anchor desk, the show received a new graphics package and a general refresh. At the same time, new music cues performed and written by alt-rock band They Might Be Giants, were introduced along with a new rendition of the show's theme tune (also performed by TMBG).

The new titles were created by Pittard Sullivan, which at the time was a quite large company and a world leader in broadcast design. The Daily Show has always sought to mimic cable news in its graphics and this graphics package managed to reproduce that period's level of slickness.

Friday, July 3, 2015

Beardwood&Co creates corporate brand for Edgewell Personal Care


Earlier this year, US personal care products company Energizer Personal Care changed its name to Edgewell Personal Care. The company is in the process of being spun off from Energizer Holdings, best known for its batteries, which necessitated this rebrand. The new corporate identity was developed by Beardwood&Co in New York.

Beardwood&Co came up with the name, which conveys being on the cutting edge. The company is primarily known for its razor brands, including Schick and Wilkinson Sword, and edges are of known importance to such products. The company symbol is a humming bird, which are described as "small, agile and innovative", qualities that Edgewell wants to be associated with. Other collateral uses a blue-green "glow of innovation" as a visual theme. Beardwood&Co also designed to company website, which launched this week.

Thursday, July 2, 2015

New identity for Alibi


Launched in 2008, Alibi is a British television channel dedicated to crime and procedural series. Yesterday, it launched a new graphics package and refreshed visual identity, designed by London-based motion design studio Art&Graft.

The studio took an evolutionary approach to give the channel a premium feel. Their solution features red strings that symbolises crime narratives, with a detective's pinboard used to convey information to the viewer. In the channel idents, the string runs through different environments, presenting evidence within a scene. The logo was given a subtle typographical update.

Tuesday, June 30, 2015

France's electrical grid ERDF gets its own logo


ERDF, or Électricité Réseau Distribution France, is the company in charge of France's electrical grid. Its 38,000 employees manage 95 percent of the electrical grid on French soil. It is a subsidiary of the electricity utility EDF and was branded as such until today when ERDF was given a separate visual identity.

A press release states that the new logo is an affirmation of the company's values, such as innovation, proximity and competitiveness. The company chose a simple logo with two colours. Blue is traditionally associated with ERDF and its vehicles, while green symbolises innovation and green technology.

Friday, June 26, 2015

International cycling shows its new stripes


Switzerland-based Union Cycliste Internationale is the governing body for the sport of cycling. This week, it introduced a new visual identity, created by SomeOne in London.

The UCI is associated with the stripes in the old logo, and they were retained and revitalised in the new identity. SomeOne also worked on extending this theme to different applications.

Friday, June 19, 2015

Logo round-up: May 2015



A somewhat shortened and delayed logo round-up this time. This is mostly due to technical difficulties, but also because there was an unusually thin harvest for the month of May. Two agencies, Saffron and StartJG, managed to get featured twice this month, good on them.

Thursday, June 18, 2015

New identity for Pestana Hotel Group embodies the pause


Pestana is an international hotel group that originated in Portugal, but now operates almost 90 hotels on three continents. Last month, the group launched a new corporate identity developed through a strategic approach by a design and identity team that is part of Ogilvy Portugal.

The new symbol is both a stylised letter P and a pause symbol, drawing inspiration from both the Pestana name and the pauses its hotels provide. The logo is colour-coded for various sub-brands, for instance the "Pestana Hotels & Resorts" logo seen above is blue, while the corporate logo for Pestana Hotel Group is all black.