Wednesday, October 26, 2016

Unified flash for Albelli photo services

Albumprinter is a company that allows people to turn their cherished photographs into physical objects, such as photo books or mugs. Earlier this month, it launched a new visual identity, created by Amsterdam-based VBAT.

Previously, the company had a fragmented identity as it had grown through acquisition and was available in different companies under different names, with Albelli being the most common. With this rebrand, the names are kept but given a common look. A unifying symbol called the "brighter flash" was developed to work as a brand signature.

Tuesday, October 25, 2016

Mr B & Friends create hassle free student housing brand Host

Victoria Hall Management, a British company that provides student accommodation was rebranded earlier this month as Host. The new identity – including name, positioning, visuals and website – was developed by Mr B & Friends.

The new brand should be more clearer and more functional, with a focus on its core mission of providing housing to students. In addition to the simple logo, the agency also developed the letter H into a pause sign that is filled with fun and appropriate images.

Monday, October 24, 2016

Clean look for Fortune

Fortune is an esteemed monthly business magazine, well known for its list of the 500 biggest companies in America. In recent years it has also become a website with articles on important-y subjects. Last week, the magazine unveiled a redesigned nameplate which will appear in print on November 1 when the next edition hits news stands.

The redesign appears to have been lead by Fortune's creative director Paul Martinez. Appointed as late as March this year, he has been quick to put his mark on the publication. He described the redesigned magazine as "clean, modern, approachable, and clutter-free", having taken inspiration from the its modernist heritage.

Tuesday, October 18, 2016

Logo round-up: September 2016

Once again, September has been a very active months for notable rebrands. Some major refreshes were launched, including AEG's century old word mark, Dell's slanted E and the clarified NatWest cubes. And there were several completely new brands or designs launched.

It should also be mentioned that it has now been five years since the first edition of the Logo round-up was published. Many thanks for all the suggestions and comments through the years!

Monday, October 17, 2016

W refreshes French gas distributor GRFgaz

GRTgaz is a French public utility that operates the country's national gas distribution network. Last week, it launched a new visual identity with a refreshed logo, designed by the agency W. This is reportedly part of a plan for renewal within the company to position it as a leader in gas infrastructure and the energy transition.

The logo has been refreshed so that the different element work better together. The new look includes pictograms and a typeface.

Sunday, October 16, 2016

Gédéon puts pin on new look for French travel channel Voyage

Voyage is a French thematic TV channel owned by the Fox Networks Group and dedicated to travel programming. This month they launched a new look with a new logo, created by French motion brand agency Gédéon.

Gédéon quickly came up with he idea of using a map pin as a central symbol and incorporated that into the logo. Most of the graphics feature the map pin, while idents are built around holiday photos.

Thursday, October 13, 2016

Red Antler fetch identity for insurance platform Embroker

Embroker is a new fintech company that has created an insurance management platform, dubbed the "first digital brokerage for business insurance". After some time in beta, it launched this week. The visual identity was developed by Red Antler.

According to Red Antler, the agency wanted to create an "experience that's lightyears ahead of the rest of the enterprise insurance industry". In addition to a bold purple logotype, they also created an agile dog mascot, named 'Shotwell'.