Monday, January 16, 2017

Combined logo for VodafoneZiggo

The largest cable TV operator in the Netherlands, Ziggo, was bought by Vodafone last year. A week ago, the combined company revealed its combined identity, VodafoneZiggo, which will be used at a corporate level in the Netherlands. The old brands will still be used for their respective products.

Both Vodafone and Ziggo are well established brands with distinct identities. The combined "Franken logo" merely places them beside each other, with a red-orange line underneath to unite them.

Thursday, January 12, 2017

Lusty branding for Swiss chocolate maker Camille Bloch

Camille Bloch is a Swiss chocolate manufacturer that prides itself on innovation. Back in December, it launched a new visual identity, developed by Swiss agency By Heart.

The new look is dominated by "lustful" imagery of chocolate. The new wordmark logo is an updated version of an original signature from the 1930s.

Tuesday, January 10, 2017

Fresh look for Polish grocery chain Żabka

Żabka (Polish for "frog") is a large Polish grocery chain made up of around 4000 stores. Last autumn it launched refreshed grocery stores featuring a visual identity developed by Warsaw-based agency BNA.

The Żabka is positioned as a friendly and convenient grocery store for everyday needs. The literal image of a friendly frog has been replaced by on based on typography, with a "frog smile" hidden in the letters. In addition to the logo, BNA also developed signage and guidelines.

Monday, January 9, 2017

Hulsbosch created lively look for McGrath Foundation

McGrath Foundation is a breast cancer charity in Australia. At the end of last year, they introduced a new brand identity, developed pro bono by Hulsbosch.

The new logo features a motif dubbed the 'life force', representing "the continuing experience of all those touched by breast cancer". Collaterals make heavy use of pink a similar colours, with imagery and messaging that promotes the friendly brand of care that the organisation provides.

Tuesday, January 3, 2017

Optimistic rebirth for Credit Karma

Credit Karma is an American company that helps people manage their debt to "improve their credit health". Last month, the launched a new visual identity, developed by Siegel+Gale.

The new modernised logo is designed to better represent Credit Karma and its offerings. It does this with a fresh and friendly lowercase wordmark in optimistic green.

Tuesday, December 20, 2016

Year in review 2016

To round off another year, here's the year in review round-up for 2016. The summary includes more than 100 of the year's most interesting projects. As usual, the selection is a mix of high profile clients and distinctive designs.

Friday, December 16, 2016

Mövenpick flies new logo

Mövenpick is a Swiss hotel group with locations around the world. The group is also involved in restaurants, wines, coffee and fine foods (although the ice cream business was sold off some years ago). Yesterday, the group unveiled a new logo designed by London-based agency Bulletproof.

According to a press release, the more contemporary logo reflects "warmth, self-assurance and characteristic ‘Swissness’ that shines through the forward-looking company’s properties, and staff, across the globe".

The new wordmark is cleaner, with the seagull redesigned to more clearly "soar" over it. Just like its predecessor, the wordmark will work as a masterbrand for Mövenpick Hotels & Resorts, the various hotels and the other businesses.