The French corporation Saint-Gobain has diversified manufacturing activities, but is probably best known as a maker of specialised building materials. At the beginning of this month, they launched a new corporate identity, developed by Paris-based Terre de Sienne.
The new logo is slightly reminiscent of the bridge motif it replaces, but has been updated, modernised and transformed into the outline of a city. According to the company, the new symbol shows how "skyline unfolds in an explosion of color, reflecting a Saint-Gobain that, after more than three centuries of existence, is more dynamic than ever". Crucially, it humanises the company, shifting focus from durable construction to pleasant habitation.