Tuesday, February 9, 2016

DesignStudio brands new 'Glyph' mediawear


Glyph is a media headset from a company called Avegant that take the shape of a pair of headphones combined with two projectors that display images straight onto your eyes, allowing you to create your own movie theater. It was formally revealed at this year's CES fair and has just started shipping. The brand identity was developed over a year as a collaboration between Avegant and DesignStudio. It also included work on Avegant's own corporate identity.

DesignStudio sought to separate Glyph from other similar product by positioning Glyph as its own market category called "Mediawear". The visual identity uses "vision" as a metaphor, showing how Glyph makes the content you watch on it vivid and captivating. It takes the form of projection that display a light spectrum. This spectrum can also be glimpsed through the wordmark.

Monday, February 8, 2016

Chubb replaces Raymond Loewy logo after merger


The Chubb Corporation is a major American insurer of properties. Last month (on January 14), it concluded a merger with Zurich-based competitor ACE Limited. The new company will be named Chubb Limited and headquartered in Switzerland. At the same time the "new Chubb" launched a new logo.

The old logo was most notable for having been designed by Raymond Loewy / William Snaith, Inc., founded by Raymond Loewy, "the Father of Industrial Design".

According to a press release the new Chubb stands for "superior underwriting, service and execution". Whether those qualities can be found in the visual identity is in the eye of the beholder. The new logo consists of a quite geometric upper-case logo. It can be used with a variety of different bright colours.

TV One launches representative identity


TV One is an American cable TV network, targeting an African-American audience. It is one of few cable channels not owned by major media conglomerates. On Friday, it launched a new logo that embodies its new tagline, "Represent".

The new look is significantly edgier than the previous orange look, introduced in 2012 and covered here at the time. According to a press release, it is part of a "vision of the future that can only be achieved by defying expectations" and underscores the importance of "re-presenting and re-imagining" oneself.

Thursday, February 4, 2016

Tektronix refreshes its logo


Tektronix is an American manufacturer of electronic equipment for various purposes. It was originally founded in 1946 to manufacture oscilloscopes, which remains the product it is most associated with. This week it revealed a new logo to celebrate its 70th anniversary and take the company into the future.

The previous logo was introduced around 1991/1992. The new one is an updated version of it, keeping the angular line theme but incorporating it into the letter K and switching from serif to sans serif.

Monday, February 1, 2016

Eurovision Song Contest comes together through a dandelion

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Last year's edition of the Eurovision Song Contest was won by the Swedish entry, which means Sweden will be hosting it this year. Although the contest has a generic Eurovision logo, each edition also has its own visual identity (referred to as 'theme art' by the organisers). A week ago, Swedish broadcaster SVT revealed the theme art for this years contest.

The slogan for this year's contest is "Come Together", reflecting how Europe comes together through the contest. The symbol is made up of dandelion seeds that join up to form a glistening ball as visual expression of the "Coming Together" concept.

The symbol was developed by Stockholm-based agency Ingo. On screen the symbol will be animated by a studio called Swiss and in-screen graphics are to be developed by Broken Doll. Both studios had the same tasks the last time Sweden hosted in 2013.

Wednesday, January 27, 2016

Landor develops new Forcepoint brand for cybersecurity firm


Websense was an Austin-based Internet security company that provided web filtering and other services. Last year it was bought by defence contractor Raytheon, combined with similar assets and briefly renamed Raytheon|Websense. This month it was relaunched under the new name Forcepoint. The new name and identity was developed by Landor's San Francisco office.

The name should highlight the company's strength and focused approach. The brand's visual expression conveys "action, intelligence, and a heroic brand statement".

Friday, January 22, 2016

Logo round-up: December 2015


A final look back at 2015 with the logo round-up for December! A relatively small crop but with several interesting projects from around the world.