Friday, March 27, 2015

Abu Dhabi's leading TV channels rebranded

Two of the leading television networks in Abu Dhabi were rebranded over the weekend. They are both owned by Abu Dhabi Media, the media company of the Abu Dhabi government.

Having previously been gathered under the umbrella brand Abu Dhabi TV they will now market themselves under separate identities. The general entertainment channel Abu Dhabi Al Oula (Al Oula meaning "the First") will now be known as the Abu Dhabi Channel, and the educational, cultural and official channel Abu Dhabi Al Emarat simply becomes Al Emarat. The logos have also diverged into different styles. Media reports say the new look involved a team of 60 experts working over eight months.

Thursday, March 26, 2015

Hyatt Centric launches with identity by Lippincott

Hyatt Centric is a new hotel brand from Hyatt Hotels that will launch this summer in several U.S. cities. Its brand identity was developed by Lippincott, who have previously helped launch several other new Hyatt brands as part of a long-running partnership.

Hyatt Centric targets what the company calls "Modern Explorers", travellers looking for a cosmopolitan experience. The hotels will serve as a simple and welcoming launchpad for exploring the city. This is expressed through an eclectic visual style that uses both photography and drawings, the latter by the pen of illustrator Christoph Niemann. The pindrop C in the logo represents the hotel's goal to put its guest at the centre, one assumes both of their attention and in the city.

Tuesday, March 24, 2015

Straightforward brand consolidation for the DPD Group

GeoPost, the international parcel group owned by France's mail company Le Groupe La Poste, announced a new brand strategy last week. Its parcel delivery network will be united under the new umbrella brand DPD Group, capitalising on the recognition of DPD, the major European parcel company that is part of GeoGroup. This exercises includes new logo for DPD Group and DPD.

The London office of Lippincott worked with GeoPost to develop the new brand hierarchy, the new name and the refreshed logos. The new symbol is a red cube, an evolution of the previous logo. It reflects the "straightforward and pragmatic approach" of the group.

Monday, March 23, 2015

Meals on Wheels rolls out new logo

The Meals on Wheels Association of America is the largest organisation in the country that promotes the 'meals on wheels' programmes that provide meals to senior citizens, numbering more than 5,000 such programmes among its members. Last month, it shortened its name to Meals on Wheels America and adopted a new visual identity, developed by Minneapolis-based Duffy & Partners.

According to a press release, the new identity symbolises a movement coming together and aims to spark a movement, active volunteers and combat isolation. The symbol is a combination of the initials M and W with wheels that move forward.

Duffy's work included logo design, typography, iconography, co-branding for affiliates and programmes, promotional items and collateral.

A world of experiences on BBC Earth

Last week we featured a branding project for BBC Brit, a new international entertainment channel from the BBC, first launched in Poland in February. At the same time, the company launched a new documentary channel dubbed BBC Earth. Its visual identity and graphics package was created by New York-based Trollbäck + Company, who were also behind the identities for BBC Brit and BBC First.

BBC Earth is positioned as a documentary channel that wants to blow its audience away "with unbelievable and unmissable experiences". It is summed up with the tagline "Be Here". Visually, the graphics package is built around stunning imagery with 'milky' overlayed type.

Thursday, March 19, 2015

Logo round-up: February 2015

An unusually active February this year with lots of rebrands in both Europe and America. Enjoy!

Cheese maker Bongrain becomes Savencia

Bongrain is a French dairy company and one of the world leaders in processed milk products. It owns several international brands of soft cheese, including Saint Albray, Saint Môret and Le Rustique, but the company itself has been fairly anonymous. That is about to change, because yesterday the company announced that it would change its name to Savencia in a move that it hopes will make it more visible to consumers. The new visual identity was developed by W&Cie.

The name should evoke flavour and savour and was created by naming agency Nomen to work internationally. The tagline 'Fromage & Dairy' tells what the company is about, with the word cheese written in French to highlight its origins. The logo, a stylised S, represents dynamism, balance, pleasure and generosity, as well a diverse product portfolio and innovative know-how.